RETAINER WITH THE SOKOMA TV STUDIO
Everything you need to know
BUILD A STRONG VISUAL BRAND: RETAINER PROGRAM.
In today's fast-paced digital landscape, consistent, high-quality visual content is crucial for businesses to stand out and thrive. A photography/video retainer with our team offers a tailored solution to meet your ongoing visual needs, providing numerous benefits
WHAT IS EXACTLY IS A VIDEO RETAINER?
A video retainer involves a contract between your organization and our video production company, allowing you to allocate an annual budget for video projects. This budget acts as a framework for various video productions throughout the year. Payment terms can be arranged on a monthly basis or after each project, but you're committed to using the agreed-upon amount by the year's end.
WHY CONSIDER A VIDEO RETAINER?
A video retainer is highly advantageous for clients whose marketing strategies heavily depend on dynamic, frequently updated, and captivating content. For instance, if your needs include primary brand videos, shorter social media clips, executive interviews, customer testimonials, or event coverage, a retainer offers a seamless and efficient solution. This approach not only ensures a consistent flow of high-quality content but also simplifies the management and forecasting of annual marketing expenses. Moreover, if you have encountered challenges in obtaining approval for individual project budgets from your board or executive committee, consolidating these expenses into one comprehensive budget can significantly streamline the process. This consolidated approach can lead to smoother approvals and a more strategic allocation of resources, ultimately enhancing your overall marketing efforts.
HOW TO INITIATE THE PROCESS?
We believe in cultivating long-term partnerships grounded in mutual understanding and trust. Our process begins with a single video project, providing an opportunity for both parties to evaluate compatibility in terms of creative vision, workflow, and communication. This initial project serves as a foundation to establish a solid working relationship. Once this relationship is established, we then explore the potential for a retainer contract. Our team works closely with you to thoroughly assess your marketing needs, propose innovative concepts for video projects, and determine a suitable annual budget. Upon the execution of the retainer agreement, you gain access to a dedicated pool of video production hours. These hours can be utilized for a variety of purposes, including planned initiatives or unexpected needs such as social media edits, executive interviews, event coverage, product commercials, and more. This flexible approach ensures that your video content remains dynamic, relevant, and aligned with your marketing strategy throughout the year.
VIZUALIZE IT.
Everything starts with a vision. Maybe you want to start a business. Perhaps you want to transform a hobby into something bigger. Or maybe you have a creative project you want to present to the world. Whatever it is, the way you visually tell your story can make all the difference.
BECOME OUR VIP CLIENT
At THE SOKOMA TV STUDIO, we handle video production retainers in a unique way. We call it our BRAND BOOSTER PACK, focusing on a personalized approach with direct human contact. This involves regular video calls or phone conversations to plan future video projects and monthly reminders to keep everything on schedule.
Monthly Retainer Fee
We collaborate with you on an ongoing basis to produce a set amount of photography and/or video content over a retainer period, usually lasting between 3 to 12 months. This partnership means our production team becomes an extension of your brand. Our retainer pricing for these services ranges from R50,000 [2,800$] to R150,000 [7,500$] per month and can go beyond R350,000 [20,000$] depending on the scope of your production needs.
Assessing Whether a Monthly Photo and Video Production Retainer is Right for You
Start by organizing your yearly photo and video production plan to determine the specific content you need. For instance, you may require 1-2 branding videos supported by high-quality photos, a variety of social media videos tailored to different platforms, corporate interviews, customer testimonials, and comprehensive event coverage throughout the year. If your brand's marketing strategy involves the regular release of such diverse content, then opting for a photo and video production retainer would be a highly effective and strategic choice. This approach ensures you have a steady stream of professional content to engage your audience and maintain a consistent brand presence.
Benefits of TSTS's Production Retainer Partnership
Our collaboration model focuses on seamless integration and consistency. By regularly working with our photography and video production team, we become an essential part of your brand. We get to know your brand story, vision, likes, and dislikes, which allows for a smooth workflow. Furthermore, partnering with us consistently ensures that the photo and video content you produce maintains a uniform style, quality, and narrative.
A video retainer entails a contractual agreement between your organization and our video production company, enabling you to set an annual budget for video production. This budget serves as a guideline for various video projects throughout the year. Payment terms can be negotiated on a monthly basis or upon completion of work, but you are committed to spending the agreed-upon amount by the end of the year.
We believe in fostering long-term partnerships based on mutual understanding. Our approach begins with a single video project, allowing both parties to gauge compatibility in terms of creative vision, workflow, and communication. Once we establish a solid working relationship, we explore the possibility of a retainer contract. Our team collaborates with you to assess your marketing needs, propose creative concepts for video projects, and determine an appropriate annual budget. Upon execution of the retainer agreement, you gain access to a pool of video production hours, which can be utilized for planned initiatives or unforeseen requirements such as social media edits, interviews, event coverage, product commercials, and more.
A video retainer proves beneficial for clients whose marketing strategy heavily relies on dynamic, regularly updated, and captivating content. For instance, if you require primary brand videos alongside shorter social media clips, executive interviews, customer testimonials, or event coverage, a retainer provides a seamless solution. Additionally, it helps in managing and forecasting annual marketing expenses. If you've encountered challenges in gaining approval for individual project budgets from your board or executive committee, consolidating these into one comprehensive budget can streamline the process.
CONSISTENT VIDEO CONTENT IS KEY
When you sign up for a video retainer contract, we start with a comprehensive discovery meeting to thoroughly understand your goals and create a strategic plan for delivering consistent video content every month. This initial meeting allows us to align our creative vision with your objectives and ensure that we are on the same page from the beginning.By establishing a video retainer contract, you gain the advantage of easily budgeting for video content on a monthly or yearly basis. This approach ensures a fixed monthly cost while providing you with new, high-quality content on a regular schedule. It also allows for more efficient planning and execution of your video projects, ensuring that your content remains fresh and engaging.We are fully prepared to help you leverage the numerous benefits of a video retainer contract. If you are ready to embark on a journey of consistent video content production, let's connect to address any questions you may have and begin the process of establishing a video retainer contract.Should you require further information or wish to initiate discussions about a video retainer contract, please don't hesitate to reach out. We are excited about the opportunity to collaborate with you and deliver exceptional photography and video content that will elevate your brand.
TOP 5 BENEFITS OF A RETAINER
PREDICTABLE MARKETING COSTS
You establish an annual video production budget and control your marketing costs.
PRIORITY SCHEDULING
Our retainer clients are given priority scheduling over project based clients.
UNIQUE CEATIVE IDEAS
Get an outsiders take on solving your creative problems. New script ideas and unique visual perspectives.